European Centre for Monitoring Alcohol Marketing (EUCAM)
Avalon de Bruijn, Gerard van der Waal

To assess the status of alcohol marketing in Madagascar, EUCAM has systematically monitored online, print and outdoor media in October of 2013 in and around the capital of Antananarivo. This paper shows the results of this monitoring exercise.

Main findings include :

Alcohol retailers and bars frequently break the law by placing their establishment within a 150 meter radius of religious buildings, educational institutions, hospitals and etc.
Alcohol advertisers frequently break the law by using image advertising, instead of using merely product information.
In outdoor areas on average 48.4 alcohol ads were identified per 0,25 km2.
Alcohol ads are twice as likely to be found around schools, compared to other places.
Online, claims were identified suggesting that light alcoholic beverages can be consumed by any member of the
Analysis of print media frequently identified unofficial ways of marketing (editorial content, sponsorship of events and sports, as well as job offerings)…